The Science and Sensation of 'New Car' Smell – House of EQ

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The Science and Sensation of 'New Car' Smell

The Science and Sensation of 'New Car' Smell

Why Do New Cars Smell So Good? A Sensory Exploration

The 'new car' scent is a unique blend of materials like leather, plastics, adhesives, and carpeting, each contributing to that fresh, luxurious aroma we associate with a brand-new vehicle. As time passes, this scent naturally fades.

The 'new car' scent is more than just a pleasant aroma; it's a powerful trigger for emotions and memories, enhancing our emotional intelligence.



This distinctive fragrance results from materials used in the car's interior, each contributing uniquely:

  • Leather: Many vehicles feature leather interiors, emitting a rich, luxurious scent.

  • Plastics: Components like dashboards and panels release a slightly sweet, synthetic odor.

  • Adhesives: Various glues used in assembly can produce subtle chemical notes.

  • Carpeting: Freshly installed carpets add a soft, sweet fragrance to the mix.


When we encounter this scent, it can evoke feelings of excitement and accomplishment, enhancing our emotional awareness—a key aspect of emotional intelligence. 

However, not everyone is a fan of this new car smell.....

In recent years, innovative car manufacturers have been exploring ways to integrate fragrances into their vehicles, aiming to enhance the driving experience with unique scents that evoke specific emotions and a sense of luxury. For instance, Lincoln has introduced the Digital Scent feature in its 2024 Nautilus, offering a selection of curated fragrances to personalise the cabin atmosphere. 

Similarly, Genesis has developed bespoke scents for its brand spaces and showrooms, collaborating with renowned perfumers to create fragrances that embody the brand's values and leave a lasting impression on customers. 

These advancements highlight the automotive industry's recognition of the powerful connection between scent and emotion, and their efforts to create a more immersive and enjoyable driving environment.

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